Sonoma County spent $722,792 on men’s collegiate basketball teams in 2023, representing a 49.7% increase from the previous year, according to the U.S. Department of Education.
Overall, basketball teams in the county received a total of $1,359,412, with men’s teams receiving $722,792.
Since 2010, the average sports expenses in Sonoma County have grown 65.1%.
Basketball is one of the most popular sports played at U.S. colleges, as well as football. NCAA basketball teams are often as popular as NBA teams, and offer a different experience for fans.
In 2022, after a decades-long fight, student-athletes nationwide gained the right to profit from their names, likenesses, and images as a result of a flurry of new state laws and an NCAA policy change.
The basketball fund received around 168.57 million dollars from NCAA revenue in 2020–21.
| Year | Basketball team’s expenditures | % from grand total sport team expenditures | Total Sport Team Expenditures |
|---|---|---|---|
| 2023 | $722,792 | 7.3% | $9,864,678 |
| 2022 | $482,792 | 5.2% | $9,242,010 |
| 2021 | $238,963 | 3.6% | $6,706,402 |
| 2020 | $565,509 | 5.7% | $9,844,803 |
| 2019 | $523,808 | 5.5% | $9,566,628 |
