Sonoma County spent $636,620 on women’s collegiate basketball teams in 2023, representing an 18.1% increase from the previous year, according to the U.S. Department of Education.
Overall, basketball teams in the county received a total of $1,359,412, with women’s teams receiving $636,620.
Since 2010, the average sports expenses in Sonoma County have grown 65.1%.
Basketball is one of the most popular sports played at U.S. colleges, as well as football. NCAA basketball teams are often as popular as NBA teams, and offer a different experience for fans.
In 2022, after a decades-long fight, student-athletes nationwide gained the right to profit from their names, likenesses, and images as a result of a flurry of new state laws and an NCAA policy change.
The basketball fund received around 168.57 million dollars from NCAA revenue in 2020–21.
| Year | Basketball team’s expenditures | % from grand total sport team expenditures | Total Sport Team Expenditures |
|---|---|---|---|
| 2023 | $636,620 | 6.5% | $9,864,678 |
| 2022 | $539,057 | 5.8% | $9,242,010 |
| 2021 | $272,385 | 4.1% | $6,706,402 |
| 2020 | $547,988 | 5.6% | $9,844,803 |
| 2019 | $510,956 | 5.3% | $9,566,628 |
