Wine Country Times

Sonoma County spent $190,996 on men's collegiate football teams in 2023, an increase of 13.9% over the previous year, according to the U.S. Department of Education.

This translates to roughly 1.9% of all spending for sports teams at the two universities in the county during the 2023 season.

The average sports expenses at Sonoma County have grown 65.1% since 2010.

College football is one of the biggest sports in the U.S., with some college teams eclipsing NFL teams in terms of attendance and profit.

In 2022, after a decades-long fight, student athletes nationwide gained the right to profit from their names, likenesses, and images as a result of a flurry of new state laws and an NCAA policy change.

Year	Football Team's Expenditures	% from grand total sport team expenditures
2023	$190,996	1.9%
2022	$167,669	1.8%
2021	$0	0%
2020	$203,135	2.1%
2019	$193,670	2%